President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Leadership Development Training

Effective Leadership Development and Manager Training Programs are essential for businesses looking to improve the performance of both management and their employees. The need for leadership and management training is more pressing today than ever before. As the global economy continues to falter, companies must find innovative ways to instill good management skills into their employees in order to increase productivity, reduce costs, and build loyalty among their clients and peers.

Most businesses fail to realize the value of training their employees, because of the belief that it costs too much and does not produce the desired results. Effective leadership development training starts right here, in the workplace. Most leadership development programs cover a wide range of subjects including ethical leadership, building effective teams, and effective communication, however some of the most important aspects of this training fall into the realm of problem solving. In these cases, leaders are given a range of tasks to complete in order to solve a specific problem. The tasks can be as simple as identifying a problem, implementing a solution, and monitoring the results to ensure the process has been successful. On the other hand, leaders may receive training on how to deal with certain personality issues such as conflict or stress, or learning how to lead effectively.

Problem solving is imperative in organizations, and the results of this type of leadership development training show it. An effective team leader is one who is able to identify problems, develop a strategy to fix them, and then communicate that strategy to his or her team members. In this way, the leader facilitates communication between the group and allows his or her team members to think creatively and collaboratively to find a solution to any problem.

Building effective and efficient teams is another key component to organizational success. When employees work together under a common goal and concept, they have a much higher chance of reaching their goals. However, an effective leadership development plan enables leaders to foster this kind of teamwork within their own organizations. When leaders understand their employees' leadership skills and are able to practice them regularly, they will see improvements in employee motivation and productivity.

Even when training employees to do certain tasks is not part of the organizational plan, it is still beneficial for a leader to participate in a leadership development training program. In today's competitive world, leaders must deal with a wide range of career options. By participating in a leadership training program, he or she will become more effective in their current career and may be able to take the time to advance to a leadership position once he or she has acquired the necessary skills.

Building trust as the leader is perhaps the most valuable skill every leader must possess. A large part of leadership development programs involves building trust as the leader. Having an employee or team walk through the organization as part of a leadership team allows leaders to gain a better understanding of his or her employees. In turn, leaders are able to better help their team members make decisions. The entire purpose of a group walk through is to gain insight into the organization at large, allowing leaders to make informed decisions.

A good leadership development plan also incorporates an evaluation process. The ultimate aim of a good leadership development plan is to ensure that a given organization is well structured and well run. Leaders need to know how the various areas of the organization are performing and what the future outlook is. Leaders need to evaluate what is working and what is not, while reviewing what is being done in each specific area. They also need to look at the larger picture, taking a look at the state of the business as a whole. When this is done, the leader has a clear idea of what actions will need to be taken to make the organization more successful.

In many cases, leadership development programs are initiated by senior leaders within an organization. This is because it is difficult for them to step into a management role without having some experience within the field. When leaders understand their limitations and are willing to take on some additional responsibilities, they are able to make things a lot easier for their team. In turn, this leads to a much higher level of overall performance within the organization.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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